What is the need of this part of article?

The points which we discussed in Dermatalk is over and above the basic things so the basic remains the same – that’s one thing. Second thing is, “NOTHING FAILS LIKE SUCCESS, BECAUSE OVER A PERIOD OF TIME AFTER GETTING THE SUCCESS WE USUALLY FORGET OR IGNORE THE FUNDAMENTAL THINGS WHICH HELPED US TO GET THE SUCCES IN THE FIRST PLACE AND THAT RESULTS IN FAILURE.”

So here the question comes what are the fundamental things in derma cosmetology clinic:

·         Clinic’s atmosphere which makes patients waiting time more comfortable

·         Thoroughly trained, polite & courteous staff

·         Equally focusing on dermatology practice also

·         Even after opening of many branches, same importance given to the main clinic

·         Respect for all and good relationship with all people like chemists, GPs and pharma people

·         Proper focus given to patients’ satisfaction and rather patients’ loyalty

·         Timings of the clinic

Hope these guidelines will also help you to keep the command over both – the fundamentals as well as the transformation phase.

In next issue of Dermatalk, we will have different marketing subject.

Post below in the comment box which marketing related topics you would like to be covered in forthcoming issues, we value your comments, suggestions and feedbacks.